深圳建站公司How to pass the site of the weights ?-公司新闻-深圳网站建设_深圳网站设计

Website weight transfer : Each page of the search engines have a weight value , the weight values for Web search engines may be spread rate, indexed rate, and authoritative , these weights to each other directly on the page recommendation , support , passing through links to other web pages .
Some owners will say that the site was down the right , then the most direct manifestation of the website keyword ranking dropped, so the site is directly related to the weight of keyword ranking ( if a high weight website and a new web site does not weight also released an article , then the high weight website article is definitely better than the new site published articles keyword ranking is higher ) .
Station right seo optimization is how to conduct the re- transmission ?
First, the weight is important to protect the site pages convey clearly : For the most hits to set the main navigation clarity, the best use for the navigation text , do not use images or Flash ( search engine does not recognize the content of these ) content , products like , give me a message all users often click on the web , so one should appear in bold conspicuous manner ( eg : in the navigation on the main keywords can add links and point to the importance of the relevant page , if there is more Keywords can not be put on the main navigation , sub navigation can be placed above ) .
Second , in order to focus on manufacturing multiple entry pages to deliver more weight : in doing SEO for the website , you must know exactly which pages need more weight ( product page, guestbook , etc. ) , not only in the home several times to anchor text form, but also in other pages recommended , and also to make the focus of keywords to link to focus page.
Third, we should get rid of the weight transfer and site -independent element content : You can use robots.txt to block out unnecessary pages or simply do not want to show it to shield a directory used , you can also remove pages using nofollow tag weights do not want to pass link , a simple way to solve a big problem.
seo optimization right outside the station 's important is how to pass ?
First , external links pass : By posting in forums, blog comments , links exchange ( refer to How to Link exchange method ) and other ways to leave your own website links to other websites ( best and your own website topic ) on , guided the spider crawling to a good weight transfer to your own website .
Second , the domain name transfer weight : carried 301 redirect , 301 redirect has the right to re- assign , transfer, jumps and other statements , but really did not have much to see the effect of the website . Traffic is the most important for a website weights , but the traffic to your site for search engines is only part of the weight .
How seo website optimization are performed inside the weight difference?
First, the right to re- type the URL assignment: re- allocated according to the right in order to reduce the order is top-level domain , two domain names, catalog pages, static pages, dynamic pages. For weights assigned type the URL, we can make some pages targeted for optimization, such as in general we will jump to the top-level domain with two domain WWW , then the second-level domain is the site with the WWW pages of the highest weight ( that is home ) , and then we put the target keywords on the home page , but for some it can be placed in a secondary keyword optimized pages directory , and finally put a lot of long tail keywords into static pages, it can be reasonably allocated sites weights , effective optimization keyword ranking .
Second, the weight distribution is particularly recommended page : page is especially recommended for the more important pages are optimized so that the pages can be especially recommended more weight ( such as structural " Home - List - content page " is home to the list by page and then click on the content pages and " Home - content page " direct access from the home page content , compared certainly to the right content directly from the home page to get more weight , ranking better) , we can make the page better important the ranking results .
Third , the application of the rational allocation of weights label pages weights : weights label has a title tag <h>, font tag , bold labels , italic tag , underscores labels , these labels for Web weight distribution will have some impact, so inside the construction site should be taken into account when the place , reasonable layout, make the right Web page more reasonable distribution of weight , the weight of the website to get maximum use .

Fourth, the user sight distribution Golden Triangle weight distribution : the user enters the site will be the first in the upper left corner of the eyes , which is the user clicks on the first note is coming in the top left corner , and the search engine is to simulate the user 's browsing habits into crawling , it is also from top left to crawl , and then form an "E" or visit the triangle "F" type . Then assign the right to the upper left corner of the page is the most important , you can weight around the Golden Triangle of the best places to place the most emphasis content and links .
Fifth, the rational distribution of the number of internal links : internal links to get more pages means the right of this page re- assigned to the higher position in the site , the higher ( the highest weight HOME reason is because almost all of the web pages pointing to the home page has a link to that page internal link up to get ) , all of us should be more internal links , and to a reasonable layout , the website can make a reasonable allocation of weights to use .
Sixth, the right to a reasonable weight distribution site navigation : Navigation has the main navigation , sub navigation, breadcrumbs , they navigate through the site weight distribution plays an important role . Especially breadcrumbs best breadcrumbs not only tells the user the location of the page, the site also links to point to reduce levels of re- allocation from the right , the right breadcrumbs accumulated weight of the link points in a single page.
Seventh, effective user clicks weight distribution : search engine pay greater attention to the user experience , so the more valid clicks by the user page , you will get more weight distribution . If a page is the number of times a user clicks and traffic very much, even if we do not give the weight distribution of this page , the search engine will give appropriate weight to this page , if we intend to put on this page show the user more recommendations before , the page will get more weight .
Eighth, the information on the website of the head tail weight distribution : Now the head and feet of each page information websites are basically the same, so you can do some of this information to optimize the treatment, such as the main navigation on the head while the second navigation in the footsteps of all the pages will assign weights to the navigation links to the page , so that these important pages receive more weight.
NOTE : The page link weight distribution is passed by , we often say "content is king ", " link for the Emperor" That is the importance of the site for links , links and more delivered to the site , the more weight , the key natural site words ranking will get better . So how important seo do we publish internal links and external links layout Yeah !

网站权重是如何传递的 ?

网站权重传递：每个网页对搜索引擎来说都有一个权重值，网页的权重值对搜索引擎来说可能就是传播率、收录率和权威性，这些权重值在网页直接进行互相推荐、支持，通过链接传递给其它网页。
有的站长会说网站被降权了，那么最直接的表现就是网站的关键词排名下降了，所以网站权重直接关系到关键词的排名（如果一个高权重的网站和一个没有权重的新网站同时发布一篇文章，那么权重高的网站发布的文章肯定比新网站发布的文章关键词排名要高）。
seo优化之站内权重是怎样进行传递的？
第一、保障网站权重在重要页面进行清晰传递：对于点击率最高的主导航要设置的清晰明了，对于导航最好使用文字内容，不要使用图片或Flash（搜索引擎对这些内容不识别）内容，像产品展示、给我留言都是用户经常点击的网页，所以都要以醒目显眼的方式出现（如：在导航上可以把主要关键词加上链接并指向到重要的相关页面，假如有更多的关键词在主导航上无法放下，可以放到次导航上面）。
第二、为重点页面制造多个入口传递更多权重：在为网站做SEO时，必须明确知道哪些页面需要更多的权重（产品页面、给我留言等），不但要在首页多次以锚文本形式出现，还要在其它页面进行推荐，并且还要做好重点关键词要链接到重点页面。
第三、要去掉与网站权重传递无关的元素内容：可以使用robots.txt屏蔽掉一些不必要的页面或者直接屏蔽某个不想展示给用的目录，还可以使用nofollow标签剔除网页中不想传递权重的链接，用简单的方法解决大问题。
seo优化之站外权重是怎样进行传递的？
第一、外部链接传递：通过在论坛发帖、博客留言、友情链接交换（可以参考如何进行友情链接交换方法）等方式在其它网站（最好和自己的网站主题相关）上留下自己的网站链接，进行引导蜘蛛爬取，使其权重很好的传递到自己的网站。
第二、域名权重传递：进行301重定向，301重定向一直有权重分配、转移、跳转等说法，但是真正能看到效果的并没有多少网站。流量对于一个网站来说是最重要的权重，但是网站的流量对于搜索引擎来说仅仅是权重的一部份。
seo优化之怎样进行网站内部权重的分别呢？
第一、URL的权重类型分配：根据权重分配依次减少的顺序是顶级域名、二级域名、目录页、静态页、动态页。对于URL的权重类型分配，我们可以针对性的对一些页面做优化，比如一般我们都会把顶级域名跳转到带WWW的二级域名，那么带WWW的二级域名就是网站权重最高的页面了（也就是首页），然后我们就把目标关键词放在首页，而对于一些次要关键词就可以放在目录页进行优化，最后把大量的长尾关键词放到静态页面，就可以合理分配网站权重，有效的优化关键词排名。
第二、特别推荐页面权重分配：特别推荐页面也就是对比较重要的页面进行优化，使特别推荐的页面可以得到更多的权重（如结构“首页-列表页-内容页”是通过首页到列表页然后点击在到内容页和“首页-内容页”从首页直接进入内容有相比，肯定是从首页直接到内容页获取的权重更多，排名更好），才可以使重要页面有更好的排名效果。
第三、权重标签的应用合理分配网页权重：权重标签有标题标签<h>、字体标签、加粗标签、斜体标签、下划线标签等，这些标签对于网页权重的分配会产生一些影响，所以在网站内部建设的时候应该要考虑到的地方，合理的布局，让网站页面分配的权重更加合理，将网站权重最大化的得到利用。

第四、用户视线分布金三角权重分配：用户进入网站目光会首先放在最左上角，也就是用户点击进来最先注意的是左上角，而搜索引擎是模拟用户浏览习惯进去爬取的，所以也是从左上角开始抓取内容，然后形成一个“E”或“F”型的访问三角形。那么网页左上角分配到的权重是最高的，就可以围绕这个金三角权重最好的地方放置最为重点的内容和链接。
第五、内部链接数量的合理布局：得到内部链接越多的页面就意味着这个页面分配到的权重越高，在网站中的地位就越高（首页之所以权重最高，就是因为几乎所有网站页面都有指向首页的链接，即首页得到的内部链接最多），所有我们应该多加内部链接，并且要合理的布局，才可以使网站权重合理分配使用。
第六、网站导航的权重合理分配：网站导航有主导航、次导航、面包屑导航，这些导航在网站中权重分配起着重要的作用。尤其是面包屑导航最佳，面包屑导航不仅告诉用户自己所在页面的位置，也降低网站链接点的层次，从权重分配来说，面包屑导航在单页面中积累了相应链接点的权重。
第七、有效用户点击的权重分配：搜索引擎比较看重用户体验，所以被用户有效点击越多的页面，就会得到更多的权重分配。如果一个页面被用户点击和流量的次数非常多，就算我们不给这个页面权重的分配，搜索引擎也会给这个页面相应的权重的，如果我们在有意的把这个页面更多的推荐展示到用户面前，那么页面将会得到更多的权重。
第八、对网站头部尾部信息进行权重分配：现在网站每个页面的头部和脚步信息基本都是一样的，所以可以对这些信息做一些优化的处理，比如主导航就在头部而次导航就在脚步，所有页面都会分配权重给导航链接到的页面，使这些重要页面得到更多的权重。
注：页面权重分配是靠链接传递的，我们常说“内容为王”、“链接为皇”也就是说链接对于网站的重要性，链接多了传递给网站权重就多了，自然网站的关键词排名也就会好起来。那么我们seo做好内部链接的布局和外部链接的发布是多么的重要呀！

上一篇：SEO完整过程
下一篇：深圳网站优化-深圳建站公司-网址URL规范化